SMM specialist

Company Description

Our employees are our pride and our most valuable asset. If you have always dreamed of working in a fun environment with an open organization structure and solid management and your culture fits our culture then we are the right place for you!

COMPANY CULTURE

• Perfection is our lifestyle
• Integrity is in our DNA
• Employees are our family
• We are young, very ambitious and dedicated to achieving success

We're looking for smart, ambitious, forward-thinking problem solvers with the same set of values to join our world-class team and help us make our company even better.

HOLISTIC WAY - is an Educational brand for entrepreneurs + selected founder personal brand elements

Job Description

The project needs a hands-on SMM / Growth Content Manager to build and grow social media almost from scratch. Accounts exist, but there is no meaningful audience yet; there is a website, educational products, and a need to generate leads through social channels.

The mail goal - Audience growth and leads that convert into educational program purchases

Role mission - Build a system for attracting Russian-speaking entrepreneurs globally through Instagram, YouTube Shorts, and Telegram, turning content, small-budget paid promotion, and nurture mechanics into followers, leads, and educational program purchases.

Part-time initially, with potential transition to full-time

Key responsibilities
SMM strategy - Develop strategy from scratch; define audience, build content funnels for educational products.

Content and creative - Ideas for Reels, Shorts, carousels and Telegram; hooks, scripts, CTAs; repurposing founder expertise into short-form content.

Performance and ads - Launch Meta Ads from scratch, test audiences, creatives, offers on a small budget; basic analytics and UTM setup.

Organic growth - Growth from scratch, Reels/Shorts, Telegram nurture, lead magnets, collaborations and micro-influencers.

AI-first workflow - Use ChatGPT, Claude, Canva/Figma, CapCut and other AI tools to accelerate research, ideation, copy, visuals and analysis.

Analytics - Weekly analysis of reach, follows, clicks, leads, CPL, CTR, CPC and lead quality; insights and next steps.

Qualifications

The ideal candidate is an independent SMM/growth specialist who combines strategy, creativity, performance thinking, expert-content production, and an AI-first approach. They do not just manage accounts; they build a user journey from first touch to purchase.

 Thinks in chains: goal -> hypothesis -> content -> channel -> metric -> insight.

 Can operate with a small budget and without a large team.

 Uses AI as a workflow, not as a one-off text generator.

 Understands entrepreneurial audiences and educational products.

Must-have

 Experience growing Instagram from zero or near-zero.
 Understanding Reels and YouTube Shorts as reach channels.
 Understanding Telegram as a nurture, retention and sales channel.
 Ability to launch Meta Ads independently.
 Ability to work with an ad budget up to $300/month.
 Canva/Figma, CapCut, ChatGPT, Claude and other AI tools.
 Strong hooks, scripts, CTAs and editorial judgment.
 Understanding educational products and entrepreneurial audiences.

Nice-to-have

 Experience with launches, webinars, bootcamps or online courses.
 Experience with founder personal brands.
 Micro- and nano-influencer marketing.
 Experience creating lead magnets and nurture sequences.
 Experience targeting a global Russian-speaking audience.

Additional Information

Benefits that are awaiting you if you join us:

1. Work from absolutely ANYWHERE in the world with internet connection
2. Flexible compensation with base and performance bonuses
3. Opportunities to develop professionally
4. Friendly, professional, highly motivated and productive team that wants to develop professionally 
5. Creative Environment where You will never be bored!

Does this sound interesting to you? Do you consider yourself a great fit for this position and like to meet us? You are almost there! Join us!

Press "I'm interested"  and submit your application. We would love to see in comments an explanation of why we should hire you for this position.