Senior Copywriter – Shark Beauty
sharkninjaoperatingllc · New York, New York, United States
Posted about 2 months ago
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Skills
CopywritingCreative Concept DevelopmentProduct NamingBrand Voice DevelopmentCampaign DevelopmentScriptwritingDigital Advertising CopyEmail CopywritingWeb CopywritingVideo ScriptwritingConsumer Insights AnalysisStorytelling
Job description
<div class="content-intro"><p><strong><span data-contrast="auto">About Us</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":280}"> </span></p>
<p>SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. <strong>Powered by two trusted, global brands, Shark and Ninja</strong>, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. </p>
<p> </p></div><p><strong>Senior Copywriter – Shark Beauty</strong></p>
<p><strong>Location </strong></p>
<p>Needham, MA or NYC - on site 3x a week </p>
<p><strong>Role Summary</strong></p>
<p>The Senior Copywriter will be a key voice within Shark Beauty’s consumer-centric, product-led creative team. This role partners closely with Creative, Product Development, Engineering, and Marketing to bring innovative beauty products to life through clear, compelling storytelling. From product naming and brand voice development to campaign concepts and video scripts, this role ensures Shark Beauty products are always the hero—celebrated for their performance, innovation, and consumer impact.</p>
<p>You’ll thrive here if you love getting hands-on with products, digging into consumer insights, and translating technical innovation into inspiring, easy-to-understand stories that resonate across every consumer touchpoint.</p>
<p><strong>Key Responsibilities</strong></p>
<ul>
<li>Develop creative concepts for new product launches, including product naming, manifestos, campaign ideas, and foundational voice and tone for new categories</li>
<li>Create clear, compelling copy across digital advertising, retailer content, email, web, and other consumer-facing touchpoints, ensuring consistency and clarity across the funnel</li>
<li>Write scripts for retailer, brand, and OTT video content, translating complex product features into engaging, consumer-friendly stories</li>
<li>Get hands-on with Shark Beauty products to deeply understand features, benefits, and performance, enabling authentic and credible storytelling</li>
<li>Collaborate closely with Art Directors, Designers, Creative Ops, and Project Managers from concept through execution</li>
<li>Partner cross-functionally with Engineering, Product Development, Brand Marketing, and Consumer Insights to ensure accuracy, alignment, and impact</li>
<li>Leverage consumer insights and performance data to uncover opportunities that spark big ideas and strengthen messaging effectiveness</li>
<li>Serve as a steward of the Shark Beauty brand voice, helping define and maintain tone, language, and storytelling standards</li>
<li>Bring strategic thinking, creative problem-solving, and flexibility to fast-paced, highly iterative projects with tight timelines</li>
</ul>
<p><strong>Qualifications</strong></p>
<p><strong>Must-Haves</strong></p>
<ul>
<li>5+ years of experience as a copywriter, ideally within consumer products, beauty, lifestyle, or technology-driven brands</li>
<li>Bachelor’s degree in English, Communications, Linguistics, Marketing, or a related field</li>
<li>Proven ability to write across multiple formats, including digital advertising, email, web content, and video scripts</li>
<li>Strong experience translating technical or complex product features into clear, consumer-first messaging</li>
<li>Exceptional written and verbal communication skills, with confidence presenting and defending creative decisions</li>
<li>High attention to detail and ability to manage multiple projects simultaneously in a fast-paced environment</li>
<li>Strong time management skills with a track record of delivering high-quality work under pressure</li>
</ul>
<p><strong>Nice-to-Haves</strong></p>
<ul>
<li>Experience within the beauty, personal care, or lifestyle technology space</li>
<li>Familiarity with full-funnel creative development and go-to-market launches</li>
<li>Experience collaborating within in-house creative teams or integrated agency environments</li>
<li>Comfort working in highly iterative, test-and-learn creative models</li>
</ul>
<p><strong>Core Competencies & Behaviors</strong></p>
<ul>
<li>Consumer-obsessed mindset with a passion for product storytelling</li>
<li>Entrepreneurial, ownership-driven approach with a “nothing-is-impossible” attitude</li>
<li>Collaborative partner who thrives in cross-functional environments</li>
<li>Strategic thinker who balances creativity with business and performance goals</li>
<li>Adaptable, resilient, and energized by fast-paced change</li>
</ul>
<p><strong>Tools & Capabilities</strong></p>
<ul>
<li>Strong working knowledge of digital-first copywriting best practices</li>
<li>Comfort collaborating within creative workflow tools and project management platforms</li>
<li>Ability to quickly learn new product categories and technologies</li>
</ul>
<p><strong>Work Environment</strong></p>
<p>This is a <strong>hybrid role</strong>, with an expectation of <strong>3 days per week onsite</strong> in our Needham, MA office (or alignment with the New York City team as applicable).</p>
<p><strong>What We Offer</strong></p>
<p>SharkNinja offers competitive health benefits, retirement plans, paid time off, employee stock purchase options, wellness programs, and generous product discounts. We invest deeply in learning and development through high-impact programs designed to fuel both personal and professional growth. When you join SharkNinja, you become part of a bold, collaborative, and outrageously extraordinary community.</p>
<p><strong>Our Culture</strong></p>
<p>At SharkNinja, we don’t just raise the bar—we push past it every day. Our <strong>Outrageously Extraordinary</strong> mindset challenges us to break boundaries, move fast, and deliver results others only imagine. If you thrive outside your swim lane and love building what’s next, you’ll feel right at home.</p>
<p><strong>Diversity, Equity & Inclusion</strong></p>
<p>Diversity, Equity, and Inclusion are vital to SharkNinja’s global success. We value every voice and are committed to creating an environment where all associates can bring their authentic selves to work, grow their careers, and make a meaningful impact. SharkNinja is proud to be an equal opportunity employer and will provide reasonable accommodations consistent with applicable laws.</p>
<p> </p><div class="content-pay-transparency"><div class="pay-input"><div class="description"><p> </p>
<p><span data-teams="true"><strong>Salary and Other Compensation: </strong>The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. </span></p>
<p><span data-teams="true">The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. </span></p>
<p> </p></div><div class="title">Pay Range</div><div class="pay-range"><span>$69,000</span><span class="divider">—</span><span>$110,700 USD</span></div></div></div><div class="content-conclusion"><div>
<p><strong><span data-contrast="auto">Our Culture</span></strong></p>
<p><span data-contrast="auto">At SharkNinja, we don’t just raise the bar—we push past it every single day. </span><strong><span data-contrast="auto">Our Outrageously Extraordinary mindset</span></strong><span data-contrast="auto"> drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.</span></p>
<p><strong><span data-contrast="auto">What We Offer</span></strong></p>
<p><span data-contrast="auto">We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. </span><strong><span data-contrast="auto">We empower your personal and professional growth </span></strong><span data-contrast="auto">with high impact Learning Programs featuring bold voices redefining what’s possible. </span><strong><span data-contrast="auto">When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. </span></strong><span data-contrast="auto">To</span><span data-contrast="auto">gether, we won’t just launch products—</span><strong><span data-contrast="auto">we’ll disrupt entire markets.</span></strong><span data-contrast="auto"> </span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":240}"> </span></p>
<p><span data-contrast="none">At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.</span><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":0,"335559739":240}"> </span></p>
<p><span data-contrast="none">Learn more about us:</span><span data-contrast="none"> </span> <br><a href="https://sharkninja.com/dei"> </a><a href="https://www.instagram.com/sharkninja/"><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">Life At SharkNinja</span></span></a> <br><a href="https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ"><strong><span data-contrast="none"><span data-ccp-charstyle="Hyperlink">Outrageously Extraordinary</span></span></strong></a><span data-ccp-props="{"134233117":false,"134233118":false,"201341983":0,"335559738":120,"335559739":120,"335559740":336}"> </span></p>
</div>
<div>
<p data-start="88" data-end="129"><strong data-start="88" data-end="127">SharkNinja Candidate Privacy Notice</strong></p>
<ul data-start="131" data-end="402">
<li data-start="131" data-end="224">
<p data-start="133" data-end="224">For candidates based in <strong data-start="157" data-end="172">all regions</strong>, please refer to this <a href="https://www.sharkninja.com/candidate-privacy-notice.html">Candidate Privacy Notice</a>.</p>
</li>
<li data-start="225" data-end="312">
<p data-start="227" data-end="312">For candidates based in <strong data-start="251" data-end="260">China</strong>, please refer to this <a href="https://www.sharkninja.com/legal/candidate-privacy-notice-china.html">Candidate Privacy Notice</a>.</p>
</li>
<li data-start="313" data-end="402">
<p data-start="315" data-end="402">For candidates based in <strong data-start="339" data-end="350">Vietnam</strong>, please refer to this <a href="https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html">Candidate Privacy Notice</a>.</p>
</li>
</ul>
</div>
<div>
<p> </p>
<p><span style="font-size: 8pt;"><em>We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at <a href="mailto:[email protected]">[email protected]</a></em></span></p>
</div></div>
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