Project Manager, Marketing

Description

KBKG is a leading and trusted provider of tax solutions to CPAs and businesses. KBKG is committed to creating substantial tax savings for business owners, building owners, architects, engineers, and CPAs.

Job Description

The Project Manager, Marketing is a hands-on marketing professional responsible for managing and executing marketing initiatives across multiple channels and disciplines. This role combines strong project management capabilities with practical marketing expertise, ensuring campaigns and initiatives move efficiently from planning through execution, launch, and performance analysis.

The ideal candidate brings broad experience in digital marketing, paid advertising, marketing automation, email marketing, and campaign management, along with considerable hands-on proficiency in HubSpot and working knowledge of Google Ads, Meta Ads, and comparable advertising platforms. This individual must understand the mechanics of marketing campaigns, be comfortable working directly within marketing technologies, and possess the technical knowledge to identify issues and ensure successful execution.

Exceptional attention to detail, accountability, and adaptability are critical to success in this role. The Project Manager, Marketing must thrive in a fast-paced environment, independently manage multiple competing priorities, anticipate potential challenges, and quickly adjust to changing business needs without compromising accuracy or quality.

The Project Manager, Marketing will collaborate closely with the Marketing team, internal stakeholders, external vendors, and company leadership to coordinate projects, streamline workflows, and deliver marketing initiatives that support measurable business objectives.

This position reports to the Head of Marketing. 

Responsibilities

· Manage and execute marketing initiatives from initial planning through campaign development, launch, tracking, optimization, and completion.

· Coordinate cross-channel marketing projects involving paid advertising, email marketing, marketing automation, lead generation, website updates, content development, and other digital marketing activities.

· Work directly within HubSpot to support campaign setup, email execution, workflow development, contact segmentation, lead management, and performance reporting.

· Assist with the setup, execution, monitoring, and optimization of digital advertising campaigns across Google Ads, Meta Ads, and comparable advertising platforms.

· Develop and maintain project timelines, milestones, task assignments, and deliverables, ensuring accountability and timely completion across teams.

· Perform thorough quality assurance on marketing campaigns and deliverables, including reviewing copy, creative assets, links, audience targeting, workflows, tracking, and campaign functionality prior to launch.

· Collaborate with marketing specialists and external partners to ensure campaigns are properly configured, coordinated, and executed.

· Proactively identify potential project delays, execution errors, and process inefficiencies, taking ownership of solutions and corrective actions.

· Monitor marketing campaign performance and assist with reporting, analysis, and recommendations for ongoing optimization.

· Coordinate with stakeholders and leadership to establish priorities, gather requirements, communicate progress, and align deliverables with business objectives.

· Manage multiple concurrent projects while remaining flexible and responsive to shifting priorities, urgent requests, and evolving marketing needs.

· Identify and implement improvements to marketing processes, project management practices, documentation, and cross-functional workflows.

· Leverage AI tools, marketing technologies, and automation to improve team productivity, campaign execution, and operational efficiency.

· Build and manage reporting cadences.

Requirements

· Exceptional attention to detail and a demonstrated ability to deliver highly accurate, polished work while identifying and preventing errors before launch.

· Considerable hands-on experience with HubSpot, including email marketing, marketing automation, workflows, audience segmentation, campaign management, and reporting.

· Strong working knowledge of Google Ads, Meta Ads, and/or similar advertising platforms, with an understanding of campaign setup, targeting, tracking, and performance optimization.

· Broad knowledge of digital marketing disciplines, including paid media, email marketing, lead generation, SEO, content marketing, website management, and marketing analytics.

· Strong project management and organizational capabilities, with demonstrated success managing multiple projects, deadlines, and cross-functional deliverables simultaneously.

· A proactive, nimble, and resourceful approach to work, with the ability to quickly pivot between priorities while maintaining accuracy and execution quality.

· Ability to independently own projects, anticipate next steps, troubleshoot issues, and drive initiatives forward with minimal oversight.

· Solid understanding of how marketing campaigns function across platforms, including campaign setup, audience targeting, automation, conversion tracking, and reporting.

· Excellent written and verbal communication skills, with the ability to communicate effectively across teams and with senior leadership.

· Strong analytical and problem-solving abilities, with the capacity to interpret campaign data and identify opportunities for improvement.

· Familiarity with project management tools, like Asana, and collaborative technologies used to organize, track, and coordinate marketing initiatives.

· Comfortable using AI tools, including ChatGPT and other AI-enabled marketing and productivity platforms.

· Team-oriented mindset with the ability to collaborate effectively across departments and manage relationships with external partners and vendors.

· Strong sense of ownership, accountability, urgency, and commitment to delivering results.

· Ability to balance strategic marketing objectives with the tactical details required for successful execution.

Education and Experience

· Approximately 5 years of professional marketing experience required, with demonstrated exposure to multiple marketing disciplines and hands-on campaign execution.

· Significant practical experience using HubSpot, preferably in a B2B marketing environment.

· Experience executing or supporting campaigns in Google Ads, Meta Ads, and/or comparable advertising platforms.

· Demonstrated experience managing marketing projects from planning through completion, including coordinating stakeholders, timelines, and deliverables.

· Experience in marketing operations, digital advertising, lead generation, or demand generation strongly preferred.

· Experience in the tax, tax consulting, financial services, or professional services industries preferred.

· Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

· Additional certifications in HubSpot, Google Ads, project management, or related marketing technologies are advantageous.

Physical Requirements

· Prolonged periods sitting at a desk and working on a computer.

· Must be able to lift up to 15 pounds at a time.

An Equal Opportunity Employer

We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.