Regional Sales Manager-Heavy Equipment

**About the Company** The company is a recognized leader in heavy equipment rental across California. The organization is experiencing strong and sustained growth, and is known for its forward-thinking culture, customer-first approach, and commitment to developing talent across the business. **About the Position** The company is seeking a **Regional Sales Manager** to lead and grow a high-performing sales organization across Southern and Central California. This role oversees more than 20 Rental Sales Representatives across 9 locations, from Fresno to Indio. The Regional Sales Manager will set the strategic direction for the territory, elevate sales performance, and drive profitability while delivering an unmatched customer experience. This is a pivotal leadership opportunity for a seasoned rental industry professional ready to shape a region, inspire a winning team, and build on momentum during an exciting growth period. **Key Responsibilities:** - **Develop & Execute Strategy:**Build and implement impactful sales strategies to expand market share, accelerate growth, and enhance customer satisfaction. - **Lead & Inspire:**Coach, mentor, and motivate a team of 20+ rental sales representatives through performance management, ride-alongs, and structured development programs. - **Drive Performance:**Monitor key sales metrics, champion CRM adoption, enforce accountability, and cultivate a results-driven culture. - **Cross-Functional Collaboration:**Partner closely with marketing, operations, and other divisions to maximize opportunities and deliver cohesive customer value. - **Market Expertise:**Use industry data and analytics to identify trends, guide rental fleet planning, and ensure competitive positioning. **Requirements** - Bachelor’s degree required. - **10+ years of experience in the heavy equipment rental industry.** - Demonstrated success leading high-performing sales teams. - Strong knowledge of construction equipment and rental market dynamics. - Must reside within commuting distance of the **Los Angeles/Inland Empire region**. - Willingness to travel throughout the territory, including occasional overnight travel (up to 25%). **Benefits** - **Competitive base salary starting at $150,000 + quality commission program and corporate bonus potential** - Profit Sharing Program - 401(k) plan - Medical, dental, and vision plans - Health & dependent care FSA options - Employee Assistance Programs & wellness initiatives