Sales Representative-Construction Equipment

**About the Company** Our client is a respected dealership serving the construction and heavy equipment industry. The company provides a full range of equipment solutions including new and used machinery, parts, service, labor, and service agreements to contractors and businesses throughout California. With a strong reputation for customer support, technical expertise, and long-term partnerships, the organization is focused on helping customers improve productivity and maximize equipment performance. The company is seeking a driven **Construction Equipment Sales Representative** to join their team and grow business within the Central Valley territory. **About the Position** The **Construction Equipment Sales Representative** is responsible for driving equipment sales and developing strong relationships with contractors and business owners across an assigned territory from **Fresno to Modesto**. This role focuses on new equipment sales while also identifying opportunities for parts, service, and long-term service agreements. The ideal candidate is a motivated sales professional who understands the construction industry, thrives in a field-based role, and is passionate about delivering solutions that help customers succeed. **Key Responsibilities** **Sales & Business Development** - Represent the company in machinery sales within the assigned territory. - Identify, develop, and qualify leads for new equipment, parts, and service opportunities. - Promote full dealership solutions including machines, parts, labor, and service agreements. - Evaluate used equipment for potential trade-ins. - Follow a structured sales process to maintain consistent performance. - Monitor and report on competitive activity and market trends. **Customer Relationship Management** - Build and maintain strong relationships with existing customers while developing new accounts. - Maintain a consistent customer call cycle across the territory. - Conduct needs analysis to understand customer operations and recommend appropriate solutions. - Maintain accurate customer and equipment population data in CRM systems. - Manage account records to support marketing and sales initiatives. **Product Expertise & Demonstrations** - Maintain up-to-date knowledge of equipment features, benefits, and financing options. - Conduct field demonstrations for prospective customers. - Assist with customer events, equipment demonstrations, and dealership promotions. - Participate in sales training, seminars, and professional development programs. **Operational Responsibilities** - Travel throughout the assigned territory to meet customers and support sales efforts. - Maintain company vehicles and equipment in good working condition. **Requirements** **Required Qualifications** - High School Diploma or equivalent. - 4+ years of territory-based or equipment sales experience, preferably within construction, agriculture, or heavy equipment industries. - Strong written and verbal communication skills. - Ability to manage multiple priorities in a fast-paced environment. - Experience using iOS devices, Microsoft Office, and CRM systems. - Ability to travel regularly within the assigned territory. **Preferred Qualifications** - 6+ years of construction equipment sales experience. - Familiarity with heavy construction equipment and competing machinery brands. - Bilingual Spanish/English speaking, reading, and writing skills. - Experience in business-to-business sales environments. **Benefits** - **Year 1 Compensation:** Base salary plus guaranteed draw and commission - **Year 2 Compensation:** Base salary plus uncapped commission program - **Expected Earnings:** Approximately**$110,000 – $1300,000 base + uncapped commission on Sales, Rentals, Parts and Service** - Comprehensive **health, dental, and vision insurance** - **401(k) retirement plan** with company match - **Paid time off** , including vacation, sick leave, and holidays - Ongoing **sales training and career development opportunities** - Company vehicle and tools to support field sales activities