Business Development Specialist I - North Carolina

Primary FunctionThe Business Development Specialist I supports revenue growth by identifying, developing, and advancing sales opportunities through proactive prospecting, lead management, customer engagement, and market intelligence activities. This role serves as a key link between prospective customers and the sales team, ensuring accurate information, timely follow-up, and effective territory development to support business objectives.
Essential Duties
Lead Generation & Prospecting

Contact customers and prospects seeking material handling products and services
Qualify leads and identify viable sales opportunities
Research new and expanding facilities to identify potential business opportunities
Obtain key customer contacts and secure appointments on behalf of sales representatives
Generate sales leads for relationship accounts and target accounts as requested

Customer Engagement & Sales Support

Conduct telephone sales calls to promote marketing campaigns, company programs, and events
Follow up with customers and prospects through phone, email, and direct mail communications
Document customer and prospect information and communicate opportunities to the appropriate sales manager or sales representative in a timely manner
Represent the company professionally in all customer interactions

CRM & Market Intelligence

Gather customer and prospect information to maintain CRM records and market intelligence
Maintain accurate account and opportunity data within the CRM system
Collect and update customer, contact, and market information to support sales activities

Reporting & Business Analysis

Evaluate lead sources to assess effectiveness and return on investment
Prepare win/loss reporting and sales performance analyses
Analyze sales and market data to support business development strategies and decision-making

Minimum Requirements
Education
Associate degree or equivalent experience.
Work Experience

0-2+ year’s general customer service experience, inside sales or business development.

Physical

Must be able to sit for long periods of time.

Other

Excellent professional and energetic customer service skills.
Outreach background preferred.
Strong telephone skills.
General knowledge of our product line and market environment.
Experience with CRM and mapping customer journey a plus.
General computer knowledge with intermediate word processing skills

This job description is not intended to be all-inclusive. Your supervisor may request and assign you similar duties. Any major modification of this job role requires Human Resources approval.