Financial Advisory - Lead Advisor

Lead with Purpose. Partner with Impact.

At U.S. Financial Services the Lead Advisor is responsible for managing and strengthening client relationships, delivering financial planning and investment advice, and actively developing new business for the firm. This role serves as the primary advisor for assigned client relationships and is expected to build a pipeline of qualified prospects, convert opportunities into client relationships, and expand existing client relationships through thoughtful planning, asset consolidation, and referrals. The Lead Advisor works collaboratively with service advisors, associate advisors, operations, and investment resources to provide a seamless client experience while taking direct ownership of relationship growth and new business development.

What You’ll Do:

To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. Responsibilities include, but are not limited to:

Client Relationship Management

Serve as the primary point of contact for assigned client relationships and maintain strong, trusted relationships over time

Prepare for and conduct client meetings, including discovery, planning, review, onboarding, and follow-up conversations

Understand each client’s unique circumstances, needs, goals, and priorities and translate those needs into clear planning and service actions

Document client interactions, meeting notes, recommendations, and follow-up items in CRM

Proactively deepen client relationships, consolidate outside assets, ask for referrals where appropriate, and identify new business opportunities that contribute to measurable firm growth

Develop and maintain a consistent prospecting pipeline, including prospective clients, centers of influence, referrals, and other business development opportunities aligned with the firm’s growth objective

Financial Planning and Advisor

Gather client information, review planning assumptions, and deliver financial planning recommendations aligned with client objective

Coordinate financial planning, investment management, insurance, estate, tax, and other advisory considerations with appropriate internal and external professionals

Present financial plans, planning updates, investment recommendations, and client meeting materials

Research planning and investment issues and communicate recommendations clearly and professionally

Monitor and update client plans and portfolios based on changing circumstances, life events, and firm guidance

Portfolio and Implementation Support

Work with investment and operations teams to implement approved investment recommendations, trades, account openings, transfers, and rebalancing activities

Ensure client onboarding and transition activities are completed accurately, efficiently, and in accordance with firm processes

Review client reports, statements, planning summaries, and meeting materials for accuracy and clarity

Follow through on client requests and coordinate internal resources to resolve questions or issues

Team Collaboration and Practice Suppor

Collaborate with Service Advisors, Associate Advisors, client service, operations, and planning team members to deliver consistent client service

Provide coaching and guidance to less experienced team members on client preparation, planning quality, and professional communication

Participate in client and prospect events, firm initiatives, and process improvement efforts

Support a positive team culture grounded in accountability, professionalism, and client care

What You Bring:

SIE, Series 7/66 preferred or must be obtained within 12 months
CFP® or CFA required
Additional licenses may be required based on state and additional role requirement
Bachelor’s degree in Accounting, Finance, Financial Management, Economics, Business, or related discipline
Minimum 5 years of experience in financial services, wealth management, or advisory roles
Experience preparing and presenting financial plans, working with investment recommendations, and managing client relationships
Experience with Microsoft Office required; experience with CRM, financial planning software, and custodian or portfolio platforms preferred
Client-focused professional with strong communication skills, sound judgment, and a commitment to confidentiality and delivering high-quality, collaborative client experience
Highly organized and detail-oriented, with the ability to manage multiple priorities, exercise accountability, and follow through effectively in a fast-paced team environment