Retail Sales Representative

Now Hiring: Retail Sales Representative (Heavy Equipment / Outside Sales) – Lufkin, TX
Territory Sales | Construction Equipment | B2B Sales

Mustang Cat, a leading Caterpillar dealer, is seeking a driven and competitive Retail Sales Representative to grow our presence in the Houston market.

This is NOT a store-based retail role.This is an outside sales position focused on selling heavy equipment solutions to business customers across a defined territory.

If you are a motivated sales professional who thrives on prospecting, building relationships, and closing deals, this is your opportunity to own your territory and drive real growth.

Top Benefits for Sales Representatives

Competitive Base + Commission Structure
Vehicle Allowance
Cell Phone Allowance
Full Benefits: Medical, Dental, Vision
401(k) with Company Match
Paid Vacation, Sick Time, and Holidays
Tuition Reimbursement
Career Growth & Advancement Opportunities
Stable, Industry-Leading Company

What You’ll Do
Develop New Business (Primary Focus)

Prospect and win new customers within your assigned territory
Generate leads through cold outreach, networking, and referrals

Manage & Grow Territory

Build a strong pipeline and execute a strategic territory growth plan
Develop long-term customer relationships and repeat business

Consultative Equipment Sales

Meet with contractors and business owners to understand their needs
Recommend equipment solutions that improve productivity and efficiency

CRM & Pipeline Management

Track all leads, opportunities, and customer interactions in Salesforce
Maintain accurate pipeline reporting and follow up consistently

Quotes & Proposals

Develop quotes for new and used equipment
Present financing options and complete sales proposals

Product Knowledge

Learn and represent Caterpillar equipment, especially Building Construction Products (BCP)
Clearly communicate value, features, and competitive advantages

What We’re Looking For

High school diploma required; Bachelor’s degree preferred (Sales, Business, Engineering, or related field)
Proven ability to prospect and close new business
Experience in outside sales, B2B sales, or equipment/industrial sales strongly preferred
Strong organizational and computer skills (CRM experience preferred)
Self-starter with excellent time management and accountability
Competitive, results-driven mindset with a desire to win
Strong communication and relationship-building skills
Spanish speaking skills a plus