Business Law - Senior Specialist, Membership and Marketing

Job Summary/General Purpose of Job

Develop, implement and manage membership strategic direction and marketing plan for all entity offerings. This includes, but is not limited to supervision and coordination of all activities to market entity programs, plans and services, e.g. membership development, programs, products, identifying suitable target audiences and establishing effective marketing efforts; and oversight, development and integration of the entity’s website as a membership and marketing strategy.

Essential Job Functions and Responsibilities (listed in order of importance and/or time spent)

Develop and manage strategic membership development and marketing plans, including all tactics, such as recruiting and retention campaigns and materials by direct and e-mail, cost-benefit analysis, customer service and benefits, member group segmentation, and tracking.
Integrate all entity membership and marketing efforts for adherence to entity strategic and long-range plan.
Market membership, products, events, sponsorships and other services. Responsible for specific membership development and marketing budgets and for producing dues revenue.
Serve as member liaison, which may include staffing member committees.
Perform research, data analysis and regular reporting to aid in strategic decision making.
Mentor and coach entity membership & marketing staff.
Other duties as assigned

Required Education, Qualifications, Experience

Bachelor’s degree from four-year college or university (or equivalent experience).
Minimum of 4-7 years marketing and membership experience with a minimum of 2 years experience in the membership association context.
Proven experience in marketing plan development, administration and evaluation required.
Written/Oral Communications Skills - Advanced
External Resource/ Vendor Management - Advanced
Financial Management and Budget - Advanced
Project/Campaign Management - Advanced
Office software; Microsoft Office Suite, Relational database software, campaign management tools.

Preferred Education, Qualifications, Experience

Master’s Degree (Preferred)

Physical Requirements

Normal office conditions.

Extent of Travel Required in the Job

Light to moderate travel