Digital Advertising Campaign Manager – Automotive

Optimizer I / Account Manager – Automotive
Digital Advertising | Campaign Optimization | Fully Remote
Company: LocaliQ, powered by the USA TODAY NetworkBase Salary: $60,000 annuallyWork Arrangement: 100% Remote

About LocaliQ
At LocaliQ, part of the USA TODAY Network, we help businesses grow through powerful marketing technology, trusted audience reach, and the expertise to turn marketing into measurable results.
We combine innovative advertising solutions, actionable insights, and a customer-first approach to help businesses reach the right audiences and achieve their goals. Our teams bring together marketing expertise, technology, and collaboration to deliver solutions that make a meaningful difference for our clients.
In this role, you’ll support automotive dealerships by helping them get more from their digital advertising investments. You’ll use campaign performance data, industry knowledge, and a solution-oriented mindset to identify opportunities, solve challenges, and help customers make informed decisions about their marketing.

About the Role
Our Digital Marketing Account Manager – Automotive role is an opportunity for someone who enjoys analyzing performance, building relationships, and turning challenges into solutions.
You’ll manage a portfolio of automotive dealer accounts, serving as a trusted day-to-day partner to customers and our internal Sales team. You’ll monitor digital advertising campaigns, evaluate performance trends, identify opportunities for improvement, and recommend actions that align with each dealer’s business goals.
This role combines analytical thinking, digital marketing expertise, and customer relationship management. You won’t simply report numbers or pass along problems. You’ll dig into the details, ask thoughtful questions, investigate what’s happening, and collaborate with the right people to determine the best path forward.
Working closely with Sales, campaign operations, analytics, creative, product, and other internal partners, you’ll help deliver a strong customer experience while supporting account health, retention, and long-term growth.
With a $60,000 annual base salary and the flexibility of a fully remote work environment, this is an opportunity to grow your digital marketing expertise, take ownership of meaningful customer relationships, and make a direct impact on business results.

Why This Role Stands Out

$60,000 annual base salary

100% remote work with the flexibility to work from home

Opportunity to work at the intersection of digital marketing, campaign strategy, and account management

Manage a portfolio of automotive dealership accounts and build meaningful client relationships

Use data and performance insights to identify opportunities and make a measurable impact

Develop expertise across digital advertising platforms, analytics tools, and emerging marketing technologies

Collaborate with Sales and specialized internal teams to solve customer challenges and improve campaign performance

Build knowledge of the automotive retail industry and the digital automotive shopping journey

Strengthen your analytical, strategic, communication, and customer-management skills

Work within an established organization backed by the marketing expertise, resources, and reach of LocaliQ and the USA TODAY Network

Access professional development opportunities and continued learning as advertising technology evolves

Comprehensive benefits package, including medical, dental, vision, 401(k), paid time off, and additional employee benefits

What You Will Do

Manage day-to-day relationships across a portfolio of automotive dealership accounts, developing an understanding of each customer's goals, inventory priorities, market conditions, and business challenges

Monitor digital advertising campaigns, evaluating performance, budget pacing, traffic, conversions, leads, and other key performance indicators

Identify trends, investigate performance changes, and uncover the why behind the numbers

Make appropriate campaign optimizations and recommend strategies that align with dealer objectives and business priorities

Translate campaign data into clear, actionable insights that help customers understand performance and identify opportunities for improvement

Proactively communicate with customers, manage requests from intake through resolution, and provide updates to ensure consistent follow-through

Identify potential issues involving campaigns, tracking, websites, creative, targeting, or operations and coordinate with the appropriate internal teams to resolve them

Partner with Sales to support customer satisfaction, account health, retention, and growth opportunities

Collaborate with campaign operations, creative, analytics, product, support, and other internal partners to deliver effective solutions

Manage competing priorities, customer requests, deadlines, and campaign responsibilities while maintaining accurate documentation

Build expertise across digital advertising channels and platforms, including Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, and reporting tools

Stay curious about changes in advertising technology, AI-driven marketing, consumer behavior, and the automotive marketplace

Identify recurring challenges and share ideas that improve processes, team collaboration, and the overall customer experience

Qualifications

2–4 years of relevant experience in digital marketing, campaign optimization, automotive advertising, agency services, or account management

Experience supporting automotive dealerships or working in automotive advertising is strongly preferred

Working knowledge of digital advertising concepts and performance metrics, including impressions, clicks, CPC, CTR, conversions, conversion rate, leads, budget pacing, and return on advertising investment

Experience with platforms such as Google Ads, Microsoft Advertising, Meta Ads Manager, Google Analytics 4, Looker Studio, or comparable advertising and analytics tools is preferred

Strong analytical and problem-solving skills, with the ability to investigate performance trends and turn data into actionable recommendations

Excellent written and verbal communication skills, including the ability to explain campaign performance and recommendations in a clear, customer-friendly way

Strong relationship-building skills and the ability to work effectively with customers, Sales, and cross-functional partners

A proactive, solution-oriented approach to challenges, with the ability to investigate issues, evaluate options, and determine when additional expertise is needed

Strong organizational and time-management skills, with the ability to manage multiple accounts, deadlines, and competing priorities

Comfort working in an evolving environment where customer needs, advertising platforms, products, and priorities can change

Strong working knowledge of Excel and the ability to learn new advertising, analytics, CRM, and reporting systems

Bachelor's degree or an equivalent combination of education and relevant professional experience

Who Thrives Here
The people who succeed in this role are curious, analytical, collaborative, and driven to find solutions. They enjoy understanding how things work, asking questions, and looking beyond the surface to uncover opportunities.
You’ll thrive if you enjoy working with data but also understand the importance of the people behind it. You can identify a performance issue, investigate the possible causes, and communicate a practical recommendation without losing sight of the customer's goals.
You’re also someone who takes ownership. You follow through on commitments, keep others informed, and work through challenges rather than simply passing them along. You know when to take initiative independently and when to bring in the right partners to reach the best outcome.
Above all, you’re eager to learn. Whether you’re building your automotive expertise, exploring new advertising technology, or finding a better way to support a customer, you approach each opportunity with a growth mindset and a willingness to improve.

What Success Looks Like
First 3 Months:Build foundational knowledge of LocaliQ's advertising products, campaign-management processes, internal tools, and automotive customers. Develop relationships with Sales and internal partners while learning to evaluate campaign performance, manage customer requests, and navigate available resources.
6 Months:Independently manage day-to-day account responsibilities, monitor campaign performance, identify optimization opportunities, and communicate meaningful recommendations. Build confidence troubleshooting common issues and coordinating solutions across internal teams.
12 Months:Confidently manage your portfolio of dealer accounts, proactively identify performance opportunities, and serve as a reliable partner to customers and Sales. Demonstrate strong ownership of account needs, effective cross-functional collaboration, and the ability to turn campaign insights into actionable solutions that support customer satisfaction and business results.

Benefits & Growth
We believe great work starts with competitive compensation, flexibility, opportunities to learn, and the ability to build a rewarding career.

$60,000 annual base salary

100% remote work environment

Medical, dental, and vision coverage

401(k)

Paid time off and floating holidays

8 paid holidays

Professional development and ongoing learning opportunities

Opportunities to expand your digital marketing, analytics, and automotive industry expertise

Collaboration with experienced Sales, marketing, and campaign-management professionals

Career development opportunities within LocaliQ and the USA TODAY Network

Turn Marketing Insights Into Meaningful Results
Great marketing is about more than numbers. It’s about understanding a customer's goals, recognizing opportunities, and finding the right solutions to help their business grow.
As a Digital Marketing Account Manager – Automotive, you’ll bring together analytical thinking, digital marketing, and customer partnership to help automotive dealerships get more from their advertising investments.
With a $60,000 base salary and the flexibility of working remotely, you’ll have the opportunity to build your expertise, take ownership of your work, and contribute to meaningful customer outcomes.
If you’re ready to solve problems, build strong relationships, and make an impact in digital marketing, we encourage you to apply.

The salary for this role will range between $55,000 and $60,000. Base compensation is reflective of multiple factors, including market location, education level, skills, certifications, and experience. Variable compensation is not reflected in these figures and may apply based on the role.
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